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Could your company get more business out of India?

Many European manufacturers sell their products in India through a local distributor or agent. This is the most common way to start exporting to India, but after a few years, many companies realize that they actually have little insight into how the market for their product is developing in India. IndiaConnected helps European exporters gain a better understanding of the opportunities in India.

Boost your sales and distribution in India in 90 days
  1. 1
    Analysis A thorough analysis of your current sales and distribution model in India.
  2. 2
    Strategic review Refine your sales and distribution model in India based on new insights.
  3. 3
    Implementation phase Support in implementing the refined sales and distribution model.

“We should actually be seeing more revenue from India.”

European manufacturers have had their eyes on India for years. The typical strategy for entering the market is straightforward: attend a trade show, start cooperating with a distributor, and see how the market develops. This can work well at first, but over time, questions often arise.

European exporters are wondering…

  • Why is revenue so limited?
  • How active is my distributor, really?
  • What is the actual market potential in India?
  • Are we missing out on opportunities? In which segments or regions?
  • And how are our competitors actually performing in India?

However, distributors in India provide limited insight.

Distributors and agents in India have their own interests. If they are very successful, European companies will open their own sales offices in India, and distributors or agents will lose the business. And if distributors or agents perform very poorly, they will be replaced. It is therefore in their best interest to perform at a moderate level. That is why they provide limited insight into the market potential in India.

The EU-India Free Trade Agreement makes this ever more urgent

The EU-India Free Trade Agreement will take effect on January 1, 2027. This will create a new dynamic.

The free trade agreement between the European Union and India is likely to result in:

  • more European companies entering the Indian market
  • greater competition in many industrial sectors
  • faster market development

European exporters can only benefit from this if they:

  • have control over their sales and distribution in India
  • build direct relationships with Indian customers
  • provide excellent after-sales service

The three ways IndiaConnected supports European exporters in India

IndiaConnected helps European exporters to get control over their sales and distribution in India. We provide support in three phases.

1.

Analysis

A thorough analysis of your current sales and distribution model in India.

  • Analysis of your distributor network
  • Market analysis: a comprehensive assessment of market potential
  • Competitive analysis

This analysis provides strategic insights and a clear answer to the question of whether your company can indeed achieve more in the Indian market.

2.

Strategic review

Once we have identified growth potential, we will conduct a strategic review of your sales and distribution model in India. This includes, among other things:

  • Designing the optimal sales and distribution model
  • A sophisticated channel strategy
  • Expanding the service infrastructure (after-sales, inventory, spare parts)

This strategic review focuses on optimizing or restructuring your sales and distribution model to enable growth.

3.

Implementation phase

Once the strategy has been established, we assist with the implementation of the model. This may include the following:

  • restructuring the distribution network
  • building a local sales team
  • building a local service and maintenance team
  • establishing a robust back-end organization
  • setting up service infrastructure (inventory management, spare parts)

IndiaConnected supports European exporters in building a solid sales and distribution model that enables real growth in India.

From limited insight to control and growth
Step 1 Strategy meeting We will discuss your current operations in India, relationships with distributors and agents, and sales performance.
Step 2 Analysis (3–4 weeks) We analyze market potential and the competition, and we evaluate your current sales and distribution model.
Step 3 Strategic review We design the optimal sales and distribution model for your business in India.
Step 4 Implementation We are restructuring the distribution network and establishing a local structure that facilitates growth.

How our customers experience our support

“It has been an exceptional journey. Right from the scratch you helped us setting up the entire thing. There were so many challenges and you helped us very well: from import, custom clearance, warehousing, logistics, last mile delivery, even to handling customer complaints. As a result our turnover has doubled. Big thanks!”

Monin (France)

“5 out of 5. Right on time, all back end operations are going smoothly, so we can focus on our sales and marketing.”

3B Scientific (Germany)

“Whether it is logistics, admin, finance, all your departments succeeded our expectations. We are extremely happy.”

CemeCon (Germany)

“The experience has been very smooth. We are very satisfied.”

Novade Solutions (Singapore)

Do you ever wonder how your business can grow faster in India?

A conversation with our advisors can provide a lot of clarity.
We will discuss:
  • your current sales and distribution model in India
  • how your industry is evolving in India
  • whether a thorough analysis of your sales and distribution model would be beneficial for your business