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Market research and analysis

IndiaConnected conducts market research and analyzes data to help companies get started in India.

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Market research and analysis

Do you believe there are opportunities for your business to be found in India, but you lack the data to support this? Our team of researchers and analysts collects, analyzes and interprets systemic data for your business. This will generate knowledge about the complex and rapidly changing Indian market and will give you insight into emerging trends and associated opportunities and risks.

Only by conducting thorough market research will you gain access to that crucial data that will allow you to design a successful entry strategy into the Indian market.

We can help you with:
  • Collecting and analyzing relevant market information
  • Customer segment research in India (demographics, preferences, purchasing behavior and decision factors)
  • Competitive analysis (strengths, weaknesses, positioning, product offerings, pricing)
  • Research on relevant government policies (product requirements, import duties, subsidies)
  • Location research (business environment by state, industry clusters, special economic zones
Our experts
Vipulansh Sharma Head of Advisory
Guide to setting up sales and distribution in India

The growth prospects for India are huge. India is one of the few countries worldwide whose economy is still growing at 8% per year, so there will be a lot of gains to be made in the next decade. But to take advantage of this growing market as an international company, you need to get to know the country and the Indian consumer and adapt your sales strategy to the local needs and preferences.

In this guide, we offer you insight into the steps that need to be taken to successfully start and grow your sales in India. From preparing your first export shipment to India to setting up a solid after sales service, we will guide and advise you throughout your India journey.

Guide sales India

Download the sales guide here

Workshop: Market entry into India

Take a closer look at your plans for your market entry in India with our local experts:

  • Get a better understanding of what is involved in your market entry in India.
  • Receive valuable feedback on your current India strategy from independent experts.
  • Expertise in every area: sales, manufacturing, legal, tax, finance, supply chain, recruitment etc.

A workshop typically lasts roughly 2 hours during which our experts will work with you to explore your issue and formulate possible answers and strategies.

Request a quote
Businessman writes on glass wall during a market entry strategy workshop in India
References
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Frequently asked questions

Please find the answers to the most frequently asked questions about market entry into India here. Read all questions